4/3/11

Reader's Notes - How Radio Rocks the New Music Ecosystem

From the Future of Music Coalition, we have an article that establishes the value of public community stations in bringing new music to listeners.  While it might seem that, in the age of digital downloading, people find their own out-of-the-way music by browsing through billions of songs by millions of artists, but that's not necessarily so.  A look at any iTunes top ten list pretty much tells you what you need to know: "Meet the new boss/Same as the old boss." As the article observes, it's really independent forces that drive discovery of fresh new acts and music: "In addition to music blogs and social networks, non-commercial radio are tastemakers that help get the word out early about great music."  Full text of the FoM piece is here.


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